Boyden, a pioneering executive search firm founded in 1946, recruits at the senior management
and director level across a broad range of industry and functional practices.
With over 250 consultants in 60 offices in more than 40 worldwide countries, Boyden is committed
to continued growth and leadership in its industry, while providing the benefit of flexibility
within local offices to meet local needs. Areas of specialism include Management Assessment,
Compensation Planning, Interim Management, and The Model Board™.
Boyden’s global network provides access to some of the industry’s leading specialist researchers and
our candidates and sources respect our industry-leading brand and all it represents.
As you would expect from a top global search firm we recruit consultants from a broad variety of
industry sectors to work in markets they know well. Global functional
practices (working across all markets) include board, HR and IT.
The principals, practices and tools outlined above all come together under our long-established
brand to provide constant, outstanding service to our clients – some of the world’s most prestigious
and successful global firms. Their willingness to provide references for our work is a testament to
the calibre of candidates we provide.
The Board Practice
Executive directors have particular responsibilities and functions which to some extent lay
down what skills and experience they are likely to have, albeit gained in differing circumstances
and allied with different personalities. If the executives are a fairly fixed line-up, it is the
choice of non-executives that gives real scope to achieve the ideal balance.
There are several key elements in deciding what you need to strengthen your Board. Notice that it is
what, not who, at this stage. Evaluate the skills that exist and decide what is needed. There is
no such thing as a ‘bog standard’ non-executive. Do you want someone with experience of fast growth?
Or the opposite? Someone who has opened an office in Singapore? Or someone who has achieved successful
exit strategies? Which competencies are essential and which are desirable? The aim is to fill gaps in
the Board’s experience and to prepare for the future. The changing needs of the business will require
changes in the balance of the Board.
Derek Higgs, in his oft reviled Review, particularly noted that many directors of
smaller companies recognise the value that non-executive directors can bring. In addition to the role
played in larger companies, mentoring the executive team was cited as an additional advantage. Being
the captain of a ship is a lonely position and this is equally true when the ship is a company.
For the CEO to have a safe sounding board and some degree of coaching can be enormously beneficial.
Alternatively an NED with particular functional expertise from his or her own career, such as finance
or marketing, can help develop less experienced directors in these areas. Such relationships can bring
great benefit both to the company and the individuals involved. This potential bonus should is another
point to be taken into consideration when recruiting.
There is a long history of recruiting non-executives in an informal manner, through personal contacts or
friendships. This is not necessarily unsuccessful but it is highly likely to lead to the appointment
of a ‘good chap’ (or ‘chapess’) rather than someone who truly matches the needs of the company. It
can also lead to greater cosiness than may be good, right or proper, with little or no challenge or
testing. It is also for this reason that non-executives should not serve for indefinite periods. While
there may be good reasons for an individual to serve for more
than two three year terms, it is not a good idea for all the non-executives automatically to serve for
long periods. The wise Chairman will ensure that succession planning is not just jargon but actually
happens.
How do you set about finding someone who matches the wish-list you have created?
The special skill of a search consultant in the area of non-executives is to find candidates who not
only match the often tight specification, but also have the right personality to fit the Board and
complete the team. As non-executives can only be effective through influence, not through clout, the
interview process will assess these softer skills as well as the usual commercial ones. Checking CVs
and conducting interviews is a time consuming process for a Nominations Committee or its equivalent,
and using an expert will save a lot of time – and even embarrassment. It can be difficult to turn down
a candidate whom you have approached directly, but then decided against.
It can also be very effective to advertise non-executive positions as this casts the net even wider in
the hunt for the perfect match. However, beware of handling the response yourself. It can be an avalanche
of wannabes which will leave you torn between piles of probables and possibles.
With ever increasing pressure on companies and their directors not only to perform well but to be able
to demonstrate that they have the best and most effective Board that they can assemble, the employment
of search consultants is effective not only in terms of results and transparency, but also in value for
money and time. 3i’s annual survey of non-executive directors’ remuneration indicates that in companies
with a turnover of over £100m, almost 50% of appointments are made using search consultants.
However this does not have to be just a luxury for large companies; it is equally appropriate for smaller
ones. There are search firms, and Boyden UK is one of them, that
have developed a practice specialising in companies outside the FTSE 350. Identifying individuals of
suitable quality and background is essential for a high performing Board and it is most unlikely that
the best candidate is already known to you.
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“The Boyden name is internationally well-established, highly-regarded, and, crucially, has an enviable
client list. Boyden operates at the top of each of the markets in which it is active, dealing with board
level appointments. Ensuring that you have the right mix of skills and experience on your Board is essential if the Board
is to be effective. That sounds pretty trite, nothing to make you sit up and pay attention, but if you
start to think about it, not so easy to achieve in practice,” says Jonathan Dancy, Head of Boyden's Board Practice.
Highlights of the Boyden Organisation
Established in 1946
International network of 250 consultants in 42 countries
Highly qualified research staff
International specialty practice for Information Technology
Global reach
Boutique service
Our philosophy
Consistent delivery of leaders through global cooperation
Personal service built on strong relationships
Uncompromising standards of integrity, discretion and professionalism
Entrepreneurial spirit
Approachable, willing to listen and a pragmatic approach
Tailored and flexible service and terms
Rowe & Co - Case History
Rowe & Co is a long established family company based in Cornwall, originally a fruit wholesaler
that had developed into a Group with property, construction and logistics businesses. The present
generation wanted to stand back from day to day management and called in Boyden
to help them recruit an MD. After briefing, Boyden advised Rowe to begin by recruiting a Chairman
to set the strategic direction to avoid recruiting an MD with inappropriate experience.
The specification was to find somebody who understood property management and development, with
chairmanship experience, a track record of putting effective management infrastructures in place
and who had worked in family businesses and had empathy with them. Personality match was essential.
Research led to interviews with nine candidates of whom the Rowe directors wanted to meet four. They
were persuaded to include a fifth whom we thought was an outstanding match and indeed this was the
person appointed at the end of August. As well as having the necessary background, the new Chairman,
Charles Howeson, happens to live in the area.
Under his direction, there has been a thorough analysis of the company, assessing the Group from every
viewpoint, enabling him to write a report recommending action which has been agreed with the family.
There is now a five year plan in place and a part time CEO has been found. The trading companies
and their management have been restructured to the benefit of all, including employees. Now,
only six months after the Chairman joined, the three family directors have become non-executive
and are delighted with the progress.
“It was definitely the way to go, appointing a Chairman before an MD”, says Chris Rowe. “Boyden liaised
with us throughout the process and we are very glad we met Charles. His appointment has been very
beneficial in progressing strategy and he has been happy to go at our pace and to accommodate our wishes”.
www.boyden.com
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